The International Association for Integrated Rehabilitation (IAI) (Head office: Shibuya-ku, Tokyo; Representative Director: Yoshiro Morimoto) is pleased to announce that it has concluded a business partnership agreement with Medirom, Inc. (Head office: Minato-ku, Tokyo; Representative Director: Koji Eguchi).
AN INCREASING NUMBER OF COMPANIES AND HOSPITALS ARE NOW USING MEDIROM'S "MEDITES™" LIFESTYLE IMPROVEMENT METHOD FOR OUT-OF-HOSPITAL AND DISTANCE LEARNING. THROUGH THIS BUSINESS ALLIANCE, IAIR'S PHYSICAL THERAPISTS (PT), OCCUPATIONAL THERAPISTS (OT) AND SPEECH AND HEARING THERAPISTS (ST) WILL ACT AS EXCLUSIVE SNS ADVISORS FOR MEDITES™, PROVIDING LIFESTYLE COACHING, PREVENTATIVE MEDICINE SUPPORT AND SALES SUPPORT ACTIVITIES. WE ARE COMMITTED TO CONTRIBUTING TO THE IMPROVEMENT OF YOUR HEALTH AND WELL-BEING WHILE EXPANDING THE SCOPE OF OUR THERAPISTS' ACTIVITIES.
What is the MEDITES™ programme for improving your health?
This is a lifestyle improvement support program originally developed by Medirom together with doctors. In addition to being used as a treatment support system through lifestyle monitoring outside hospitals, the program is now increasingly being introduced as an awareness-raising and employee benefit service for corporate health management purposes. Users can link a smartphone application to a wearable activity meter to monitor and manage their daily life. In addition, in-hospital staff and our dedicated advisors follow up on daily lifestyle management via chat, leading to behavioural change and supporting constitutional improvement and health promotion. By communicating on a daily basis, the system helps people to change their lifestyle habits, which are considered difficult to improve on their own, into healthy habits.
Background and purpose of the business alliance
PTs, OTs and STs with ◼ national qualifications will act as remote SNS advisors outside the hospital and teach manual therapy directly in the field.
This not only enables PTs, OTs and STs to expand their field of activity to the field of unmet medical conditions, but also to work as SNS advisors for MEDITES nationwide.
◼ Currently, medical costs in Japan are putting pressure on the public finances and there is a need to reduce medical costs.
By using MEDITES, a system that enables remote out-of-hospital guidance, therapists will be able to contribute to the reduction of national medical costs by providing guidance on preventive measures against lifestyle-related diseases through remote SNS advice and on-site manual therapy guidance. This will help to reduce healthcare costs.
[Benefits of the business alliance]
Japanese healthcare is highly regarded worldwide, but we need to focus on measures to combat lifestyle-related diseases. (*)
For example, when a patient has a poor diagnosis from a physical examination, medication is prescribed and temporary guidance is provided, but it is difficult to provide fundamental treatment.
At MEDITES, we have a proven track record of managing this remotely with intrinsically motivated healthcare coaching using applications and wearable utilisation meters. Nationally qualified therapists enrolled in each region can directly participate in providing medical guidance to patients against lifestyle-related diseases and other conditions to support the health of more people today.
* Chapter 2 of the White Paper on Health, Labour and Welfare, "The Current State and Challenges of Insured Health Care in Japan"
■Medirom, Inc. (formerly known as Relax Co., Ltd.)
- Representative: Koji Eguchi, Representative Director
- Head Office: 4F Coram Minami Aoyama, 7-1-5 Minami Aoyama, Minato-ku, Tokyo 4F Coram Minami Aoyama, 7-1-5 Minami Aoyama, Minato-ku, Tokyo
・Capital: ¥441.2 million (including capital reserve)
・Established: July 2000
Business: Studio operation and development business / Real media business / Healthcare research business / Healthtech business / Dispatch and education business / Franchise business
・Member organizations: Japan Association of Relaxation Industry / Japan Society of Anti-Aging Medicine / Mibyo Sangyo Study Group (Kanagawa Prefecture) / Japan Association of Funds Settlement Companies